Retail and Consumer Goods

Engage Shoppers at Every Interaction

Harness the power of big data and AI to deepen customer insights and deliver tailored shopping experiences that captivate customers across every channel

Innovating Retail with Unified Analytics

Built by the original creators of Apache Spark™, the Databricks Unified Analytics Platform enables retailers and ecommerce companies  to easily build, scale, and deploy machine learning models in minutes, leading to better customer experiences that convert.

Personalize Recommendations

Use machine learning to mine clickstream, purchase and customer data to provide targeted recommendations that drive lifetime value

Optimize Pricing and Promotions

Improve promo conversion by using  big data to serve the right ad, at the right time,  to the right person, on the right device

Fight Retail Fraud

Prevent credit card fraud, cyberattacks and other illicit activities by detecting anomalous behavior with real-time analytics and AI

ebook

Better Serve Your Customers  with Data Science at Scale

Read this ebook to learn how to unify big data and  AI in the retail industry

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Build a ML Pipeline to Predict Advertising Click Rates

Learn how to build an end-to-end pipeline capable of analyzing large volumes of clickstream and advertising data to predict whether or not a customer will click on an ad impression

"Working in Databricks is like getting a seat in first class. It’s just the way flying (or data science-ing) should be."

Read the Case Study

Mary Clair Thompson, Data Scientist, Overstock.com

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Retail and Consumer Goods

Engage Shoppers at Every Interaction