Dollar Shave Club

Customer Case Study

Dollar Shave Club

Dollar Shave Club is a men’s lifestyle brand and e-commerce company on a mission to change the way men address their shaving and grooming needs.

Vertical Use Case

Recommendation Engine – Goal is to serve product recommendations prior to an order shipment that suggests additional products to add to their shipment based on their profile, interests, and shopping/browsing history.

Technical Use Case

  • Ingest and ETL
  • Machine Learning

The Challenges

  • Difficult to process large volumes of data that were in disparate data sources.
  • Significant infrastructure complexity meant that the data science team spent too much time on DevOps work to manage and maintain infrastructure than data science.
  • Disjointed data tools and workflows impeded collaboration across the data engineering, data science, and analyst teams.

The Solution

  • Databricks has been an important partner in Dollar Shave Clubs efforts to build a personalized customer experience through efficient data engineering and optimized model training.
  • Seamlessly integrates with their other AWS-hosted data infrastructure; namely, Redshift, S3 and services like Kafka and Airflow deployed on EC2.
  • Unparalleled Spark expertise and support for the community meant they were able to receive expert guidance.
  • Automated cluster management simplified the provisioning and scaling of compute clusters.
  • Databricks Runtime, optimized for the cloud, improved processing performance and increased time-to-value.
  • Jull-featured job management reduced the effort needed to set up and maintain ETL jobs
  • REST APIs allowed them to customize the platform to their business needs
  • Interactive notebook interface with interactive visualizations improved data democratization and fostered a collaborative workflow between data engineering, data science, and analyst teams.

The result has been an increase in customer engagement and revenue. Also, the product recommendation project turned out to be a great success that has encouraged them to take on similarly ambitious data projects with Databricks.

 

We are confident that Databricks will continue to invest in their integrated environment and provide yet more value to our teams in the future.

Brett Bevers, Senior Data Scientist at Dollar Shave Club