Viacom, with its 170 cable, broadcast and online networks in around 160 countries, is transforming itself into a data-driven enterprise — collecting and analyzing petabytes of network data to increase viewer loyalty and revenue.
Viacom has built a real-time analytics platform based on Apache® Spark™ and Databricks, which constantly monitors the quality of video feeds and reallocates resources in real-time when needed. Databricks has helped Viacom:
Databricks lets us focus on business problems and makes certain processes very simple. Now it’s a question of how do we bring these benefits to others in the organization who might not be aware of what they can do with this type of platform.