November 17, 2020 04:00 PM PT
Customer retention is essential to the long-term success of any business. Understanding who is about to leave is essential for preventing customer churn and understanding why they might leave is essential for correcting systemic issues which lead customers down this path. While the two questions are closely related, they require the use of very different analytic techniques. In this session, we will leverage real-world data from a subscription music service to explore these techniques.
Afterwards, Retail & CPG Technical Director Bryan Smith will be available to answer questions about this solution or any other retail analytics use case questions you may have.
Speaker: Bryan Smith