Steve Sobel is the Global Industry Leader for Media & Entertainment at Databricks where he is charged with solution development, customer/partner engagement and account support and for some of the world’s most prominent media & entertainment organizations spanning agencies & advertising, broadcasting & film, publishing, gaming, sports & entertainment and new media. Steve works closely with strategic customers across the globe to translate what Databricks does and closely align platform use cases to help industry customers drive revenue and operational efficiency through more efficient use of their big data with Databrick’s Unified Data Analytics Platform.
November 17, 2020 04:00 PM PT
Media, broadcasting and gaming companies are in a fierce battle for audience attention for their direct to consumer businesses and the advertising ecosystem is under more pressure than ever before to drive performance based outcomes. The need to personalise the consumer experience is paramount to keeping audiences engaged and driving effective ad targeting solutions. Predictive analytics and real-time data science use cases can help media and entertainment companies increase engagement, reduce churn and maximise customer lifetime value. Join us as we discuss best practices and real-world machine learning use cases in the publishing, streaming video and gaming space as industry leaders move aggressively to personalize, monetize and drive agility around the consumer and advertiser experience.
Speaker: Steve Sobel
June 23, 2020 05:00 PM PT
Join us for an interactive Media and Entertainment Industry Forum at Spark + AI Summit. In this free virtual event, you will have the opportunity to network with your peers and participate in engaging panel discussions with leaders in the Media industry on how data and machine learning are driving innovation across the customer lifecycle.