Principal Applied Scientist

What if your job description were simply “Make tomorrow better?” That’s the essence of roles within our Bing Team. Every day, we bring an insatiable curiosity to the table, challenging ourselves to reimagine what is and what can be. We build on what’s come before to create what’s next. We drive machine intelligence. We help shape the future. We empower billions of people around the globe. Online Advertising is one of the fastest growing businesses on the Internet today, with about $70 billion of a $600 billion advertising market already online. Search engines, web publishers, major ad networks, and ad exchanges are now serving billions of ad impressions per day and generating terabytes of user events data every day.

The rapid growth of online advertising has created enormous opportunities as well as technical challenges that demand computational intelligence. Computational Advertising has emerged as a new interdisciplinary field that involves information retrieval, machine learning, data mining, statistics, operations research, and micro-economics, to solve challenging problems that arise in online advertising. The central problem of computational advertising is to select an optimized slate of eligible ads for a user to maximize a total utility function that captures the expected revenue, user experience and return on investment for advertisers.

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