Chris Klaczynski manages data for Databricks’ marketing team, and has done so since 2019. He is currently focused on using Databricks to implement predictive analytics across marketing. Prior to Databricks, he worked as a Business Intelligence Engineer with Amazon Alexa, focused on customer behavior and insights.
May 27, 2021 11:35 AM PT
Join this session to hear how Databricks is leveraging automated data pipelines and the lakehouse architecture to drive data insights across marketing. By using Fivetran to pull data from a number of marketing data sources such as Salesforce and Marketo, and ingesting it into the Delta Lake, Databricks’ marketing team greatly simplifies the data engineering process. This allows the team to focus on developing ML models for predictive insights that improve conversion and marketing ROI. The results are easily rendered on Tableau dashboards to empower analysts and other cross-functional teams.
Session attendees will learn how to: