Increasing availability of location-based data and the growing capabilities of AI/ML provide an optimal opportunity for companies using Databricks to capitalize on location-based data science for a competitive edge. According to a Willis Towers Watson survey, 60% of companies are targeting AI/ML capabilities in 2021 to address IT and organizational bottlenecks, such as data infrastructure, to better analyze data when evaluating risk models and reducing manual input.
Yet many companies have work to do in unlocking value from their data. To make sense of the volumes of business data, location provides a consistent and common thread to connect data across an organization. Using location, companies organize and manage data in a way that moves them to contextualized knowledge, automation, and better decision-making at all levels.
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Tim McKenzie and his team are leading our innovation efforts enabling our customers to take advantage of new cloud technologies and unlock value hidden in massive amounts of business data. With over 20 years of experience engaging with customers about technology, he has developed a proven track record delivering unique industry solutions through data quality and location intelligence capabilities in cloud-native/big data environments.