The explosion of streaming content has resulted in exponential growth in network complexity. To successfully cope with this growth, service providers must process more data than ever before. With Databricks, communications companies can analyze disparate data sources such as demographics, geospatial, view engagement, network latency, and more in a unified fashion—allowing them to increase customer acquisition while improving the retention of their current customer base.
Analyze call detail records to inform allocation of network resources and improve reliability.
Leverage machine learning algorithms to perform customer behavior analytics to predict customers susceptible to churn.
Monitor network performance in real-time to improve the delivery of streaming video and other consumer-facing services.