Brad Kent

VP Analytics & Insights, LoyaltyOne

Brad Kent is a passionate leader of Analytics and Data Management, helping organizations to better know their customers, evolving their marketing capabilities and applying new technologies into their business. He holds a Certified Management Accounting designation and a Master’s Degree in Management of Analytics from Queens.

As the VP of Analytics & Insights at LoyaltyOne, he oversees a talented team helping to serve the interests of 11 million Canadian households and dozens of retailers, financial institutions, travel companies and more.

Brad has 15+ years of experience across a range of high-paced industries to implement big data technology, personalization, digital analytics, machine learning, segmentation modeling and natural language processing in both B2B and B2C environments.

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Retail and Consumer Packaged Goods Industry ForumSummit 2020

Join us for an interactive Retail and CPG Forum at Spark + AI Summit. In this free virtual event, you will have the opportunity to network with your peers and participate in engaging panel discussions with industry leaders on how data and machine learning are driving innovation across the entire retail value chain.