Rajesh is currently executing personalisation product strategy for AIMIA Inc. in a Global Product Management position. His penchant to learn and apply new technologies for business challenges led him to conceptualise new products and re-architect legacy predictive analytics solutions in Spark based stack. He has turned into a Spark evangelist and is currently working on a location based real time targeting product.
Adopting an emerging and popular open-source technology, such as Apache Spark, may at times be daunting for some organizations, especially when clients expect them to be fast, agile, and secure. However, doing so with a well defined strategy mitigates and overcomes this daunting task. Join Rajesh Krishnan, as he showcases how AIMIA is utilizing Spark and Databricks for its diverse analytics needs, shares the do’s and don’ts of technical strategies and best practices for rapid product prototyping. He promises to relive their journey of learning and using Spark as absolute rookies, and assures you'll have a good laugh and a few key takeaways.