Veronika Pješčaková

Product Owner, Ceska Sporitelna

Veronika is a Product owner (head of Customer 360) in Personalization Tribe at Ceska sporitelna, one of the largest banks in Central Europe and part of the Erste Group. She is responsible for building the Databricks-centric analytics platform in the Azure cloud combined with an on-prem data lake in order to fulfil the customer engagement vision.

Past sessions

Ceska sporitelna is one of the largest banks in Central Europe and one it's main goals is to improve the customer experience by weaving together the digital and traditional banking approach. The talk will focus on the real world (both technical and enterprise) challenges during shifting the vision from powerpoint slides into production: Implementing Spark and Databricks-centric analytics platform in the Azure cloud combined with a on-prem data lake in the EU-regulated financial environment Forming a new team focused on solving use cases on top of C360 in the 10 000+ employee enterprise Demonstrating this effort on real use cases such as client risk scoring using both offline and online data Spark and its MLlib as an enabler for employing hundreds of millions of client interactions personalized omni-channel CRM campaigns

Speakers: Jakub Stech and Veronika Pješčaková