INDUSTRY EXPERIENCE
Media and Advertising
Industry founders and leaders will share insights on:
- Discovering the Data Intelligence Platform
Take a look at the larger landscape that the lakehouse lives in and learn how to leverage your generative AI.
- Data and AI Landscape
Discover what’s driving so much focus on data security and governance — and why data professionals are zeroing in on new ways to tackle their database challenges.
- Learn the How
From strategic insights to demos to lessons learned — we’ll share a blueprint on how to scale.

Featured speakers
Join leading experts, researchers and open source contributors — from Databricks, across the data and AI community, and media and advertising — who will speak at Data + AI Summit.

Noah
Levine
GTM Leader, Media and Advertising,
Databricks
Maximize your Summit
Data + AI Summit is the global event for the data community, where practitioners, leaders and visionaries across industries gather to shape the future of data, analytics and AI.
Forums
Learn from the most innovative data leaders in the media and advertising industry with keynotes and panel discussions.
Connect with data and AI leaders, senior engineers and architects driving innovation at scale
Explore real-world use cases of advanced analytics powering leading media and advertising platforms
Learn proven strategies from media and advertising leaders who’ve delivered measurable outcomes with data, analytics and AI

Topics
Join thousands of leaders and experts across infrastructure, engineering, AI and product who will unpack the latest trends in data and AI for media and advertising.
KNOW YOUR AUDIENCE
Identity and Customer 360
Teams struggle with fragmented views of their audience. Learn how to unify and enrich first-party data to create a complete customer view, enabling smarter segmentation, personalization and activation across channels.
GROW AND RETAIN YOUR AUDIENCE
Marketing and Customer Experience
Knowing your customers is only half the battle — your ability to automate decisions with AI agents and optimize marketing performance in real time is key to maximizing impact regardless of resources.
MONETIZE YOUR AUDIENCE AND CONTENT
Monetization and Content Supply Chains
Learn how data and AI enhance customer monetization and content supply chains by enabling personalized ads, automating workflows and optimizing content delivery.

Session previews
Take a peek at some of the upcoming sessions we’re extra excited about.
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A Comprehensive Guide to Streaming on the Data Intelligence Platform
A Practitioner’s Guide to Databricks Serverless
A Prescription for Success: Leveraging DABs for Faster Deployment and Better Patient Outcomes
A Unified Solution for Data Management and Model Training With Apache Iceberg and Mosaic Streaming
Accelerate End-to-End Multi-Agents on Databricks and DSPy
Accelerating Analytics: Integrating BI Tools to Databricks SQL
Accelerating Data Ingestion with New Innovations in Auto Loader’s Performance and Schema Evolution
Accelerating Data Transformation: Best Practices for Governance, Agility and Innovation
Accelerating Model Development and Fine-Tuning on Databricks with TwelveLabs
Achieving AI Success with a Solid Data Foundation
Achieving Precision in AI: Retrieving the Right Data Using AI Agents
Adobe’s Security Lakehouse: OCSF, Data Efficiency and Threat Detection at Scale
Advanced Governance and Auth With Databricks Apps
Advanced Machine Learning Operations
Advanced RAG Overview — Thawing Your Frozen RAG Pipeline
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