Crafting Worlds: Enhancing Creative Storyboarding with AI at SEGA

The rapid integration of artificial intelligence has made an important impact on video game development and publishing. SEGA Europe is a publisher that collaborates with several studios worldwide including Sports Interactive, Creative Assembly, Amplitude Studios, and Two Point Studios, to provide entertainment and memorable experiences through video games. SEGA has been prominent in embracing this technological revolution, and AI now plays a crucial role in all aspects of the business. This session aims to shed light on the significant strides made by SEGA Europe in the data science space, primarily focusing on the role of generative AI within creative processes. We will cover: the business need and challenge to be solved, the collection and annotation of image data for video game characters, techniques to fine-tune diffusion models to the art direction and game concepts, and how to serve this application on Databricks.