Destination Data: Unpacking Traveler Insights with LLMS

Travel and tourism companies possess a wealth of survey datasets, rich in valuable insights. However, the analysis of free-text fields presents a formidable challenge, leaving untapped potential and nuanced visitor sentiments. This session addresses the pressing need for a transformative approach. By embracing LLMs, we unlock the full potential of open-ended responses, as an alternative to traditional NLP solutions. We will explore how LLMs empower a travel and tourism client to elevate its survey data analysis, enabling a deeper understanding of visitor experiences and sentiments, ultimately enhancing decision-making and shaping tailored strategies for an unparalleled visitor journey.