Games24x7's Revolutionizing Online Skill Gaming With Databricks

Games24x7 deals with terabytes of player data generated by 5.5B+ games played on RummyCircle and 500M+ teams created on My11Circle every year, to deliver immersive gaming experiences to 120M+ players.

In this presentation we will talk about:

• The journey of our transition to Databricks ApacheSpark™, DeltaLake, UC, MLFlow and DBSQL that led to 20% cost savings of the data platform, unlocking business value through data democratization
• The inhouse data products we have built leveraging Databricks to drive efficiency:
  • EventEcho — The Digital Campaign Optimization Platform has enabled a 5% increase in user acquisition in the core market. Eliminating Complex S2S event integrations, it has reduced TAT time by 99%.
  • BLITZ — Helping marketing teams create dashboard without friction and save an estimated 15% overall bandwidth
  • Intelligent Cost Optimizer — Utilizing generative AI to identify resource inefficiencies, helping reduce the manual efforts in cost optimization by 30%