GenAI-Powered Media Dynamics: Leveraging LLMs for Personalized Content Engagement
OVERVIEW
EXPERIENCE | In Person |
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TYPE | Breakout |
TRACK | Generative AI |
INDUSTRY | Media and Entertainment |
TECHNOLOGIES | AI/Machine Learning, Delta Lake, Governance |
SKILL LEVEL | Intermediate |
DURATION | 40 min |
Fox is a media powerhouse with a vast library of articles, videos, and images. Through the Databricks fine-tuning API, they have trained a number of custom LLMs with distinctive style and tone, unlocking a multitude of GenAI applications. Moreover, Fox innovates in the extraction of insights from video transcription data; identifying entities, topics, and and takes (strong pundit opinions) from segments. This advancement facilitates marker integration for seamless VOD playback and semantic search, enhancing user experiences with curated video libraries and personalized recommendations. Fox is at the forefront of revolutionizing media interaction, ushering in a new era of immersive digital engagement.
SESSION SPEAKERS
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Niall Turbitt
/Senior Staff Data Scientist
Databricks
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Philip Martin
/VP of Emerging Tech
Fox