Session
How mParticle & EasyJet Unlock Advanced Personalization With Delta Sharing & Databricks Marketplace
Overview
| Experience | In Person |
|---|---|
| Type | Breakout |
| Track | Data Sharing and Collaboration |
| Industry | Travel and Hospitality |
| Technologies | Databricks SQL, Delta Sharing |
| Skill Level | Intermediate |
| Duration | 40 min |
This presentation highlights how EasyJet leverages Delta Sharing to enable secure and frictionless data sharing with mParticle. By utilizing Delta Sharing, EasyJet leverages mParticle’s customer data platform (CDP), available on Databricks Marketplace, without data duplication, enhancing audience segmentation and personalization strategies. The integration empowers EasyJet to streamline its data sharing workflows while maintaining robust governance and compliance, fostering advanced customer personalization and operational efficiency across platforms
Session Speakers
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Shiv Nayak
/Head of Data Architecture
easyjet
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Russel Woodward
/Head of customer data
easyJet