Transforming SiriusXM into a Data Lakehouse Architecture

In August of 2023, SXM began a 3-year partnership with Databricks, and by that December, Databricks was at the center of SXM’s next-generation platform and the launch of ATLAS. SiriusXM previously relied on multiple tools to achieve what Databricks will deliver, including Redshift, Teradata, Aurora, EMR, Dataproc, Talend, etc., resulting in stunted innovation, limited productivity, and higher OPEX. Ultimately, the consumer felt the results through pain in price, discovery, and control. With Databricks, data engineers, data scientists, and data analysts have begun to work in concert under a single platform with best-in-class capabilities in Data Engineering, Data Warehousing, Machine Learning/AI, Orchestration, Streaming, and Business Intelligence. Connected directly to the Data lake on AWS, Databricks enables the entire organization to work with one copy of data and one centralized governance policy.