Unifying GTM Analytics: The Strategic Shift From Tableau to AI/BI Dashboards at Databricks

The GTM team at Databricks recently transitioned hundreds of Tableau reports to AI/BI Dashboards. At the heart of this transformation was the creation of the GTM Analytics Hub—a centralized, user-first environment that consolidates dashboards and resources in one place, offering personalized views tailored to user roles and business needs.

Databricks Apps also played a crucial role in this integration by embedding AI/BI Dashboards directly into internal tools and applications, streamlining access to insights without disrupting workflows. This seamless embedding capability allows users to interact with dashboards within their existing platforms, enhancing productivity and collaboration. Furthermore, AI/BI Dashboards leverage Databricks' unified data and governance framework.

Join us to learn how we’re using Databricks to build for Databricks—transforming GTM analytics with AI/BI Dashboards, and what it takes to drive scalable, user-centric analytics adoption across the business.