Unlock Insights and Enhance Engagement with a Bi-Directional Flow of Data

As consumers increasingly share personal data with their favorite brands, they expect tailor-made experiences in return. However, delivering on these expectations can be challenging without an effective data strategy. Marketers require real-time user insights to deliver a cohesive and relevant experience. To facilitate this, companies need a marketing technology stack that enables a bi-directional data flow from their central source of truth. This session explores how Braze and Databricks partner together to help brands unify their customer data, get a full picture of customers' ever-changing behaviors and preferences, and securely stream data to translate real-time insights into customer-centric experiences that drive relevance at scale.