Samarth
Lad

Samarth joined Adobe in mid-2021 and has since made significant contributions to key projects within Identity Services (UIS). He led the architecture, design, and implementation of streaming ingestion in UIS 2.0, ensuring strict SLTs of 10 minutes for event-based graph updates at production scale. Additionally, Samarth implemented batch ingestion and supported third-party graph ingestion, including Home Depot, at production scale. He also spearheaded the proof of concept for UIS 2.0’s Incremental Graph Export Formats, enabling efficient use of identity graphs in Lakehouse by multiple teams across Adobe.