Simon
Whiteley

Simon is the CTO of Advancing Analytics, a world-leading, forward-thinking Databricks consultancy, where he turns complex technology innovations into practical organisational guidance. With a career spent architecting data systems and shaping strategy, he brings a rare mix of deep technical expertise and big-picture vision. On stage and online, Simon shares insights on AI, Engineering and Analytics with clarity and energy making the future of tech both accessible and exciting. A trusted voice in the Databricks space and a prolific YouTuber, he’s driven by a passion for building solutions that are as impactful as they are intelligent, always keeping people, purpose, and progress at the core.