Petr is a digital marketing manager at Ceska sporitelna, one of the largest banks in Central Europe and part of the Erste Group. He is responsible for digital engagement and acquisition via owned and paid digital channels. But all these are not possible without alignment of offline and online data, clients and non-clients profiling and advanced data management for constantly improving customer experience no matter where the customer is.
Ceska sporitelna is one of the largest banks in Central Europe and one it’s main goals is to improve the customer experience by weaving together the digital and traditional banking approach. The talk will focus on the story of how in order to reach this goal Ceska Sporitelna created a new team focused on building use cases on top of a combined digital and offline customer engagement 360 powered by a Spark and Databricks-centric agile advanced analytics platform in the Azure cloud combined with a on-prem data lake. This talk will cover: