Zack Schwartz serves as a Deputy Division Chief at the U.S. Census Bureau, responsible for delivering critical systems in support of the 2020 Census. Schwartz leads the Trust & Safety Team, which protects the Bureau’s reputation and the American public from malicious efforts to undermine the count. Schwartz was the Program Manager over the Decennial IT Program Management Office leading a complex budget and schedule in support of the 2020 Census systems. Schwartz holds a bachelor’s degree in business administration from American University and currently resides in Washington D.C. where he is a Sworn Reserve Police Officer.
The U.S. Census Bureau is the leading source of quality data about the people of the United States, and its economy. The Decennial Census is the largest mobilization and operation conducted in the United States – enlisting hundreds of thousands of temporary workers - and requires years of research, planning, and development of methods and infrastructure to ensure an accurate and complete count of the U.S. population, estimated currently at 330 million.
As we look into the future of surveys, while understanding the decreasing levels of responses, the Census Bureau’s vision includes focusing on digital response: giving the public the opportunity to respond from any location, at any time. The 2020 Census is also leveraging digital communications, utilizing technologies like digital ads, social media, and chatbots to provide the public with access to authoritative information in more ways. Lastly, the Bureau is looking at new ways to combat mis- and disinformation, including standing up the government’s first ever Trust & Safety Team.
Census Deputy Division Chief, Zack Schwartz, will provide a behind the scenes overview on how the 2020 Census is conducted with insights into technical approaches and adopting industry best practices. This presentation will leave the audience with an appreciation for the magnitude of the Census and the role that technology plays, along with a vision for the future of surveys, and how attendees can do their part in ensuring that everyone is counted.