Revolutionizing Tech Marketing
Introduction On January 4th, a new era in digital marketing began as Google initiated the gradual removal of third-party cookies, marking a seismic...
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What is a MMM and why does it matter for marketers?
MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...
Measuring Advertising Effectiveness with Sales Forecasting and Attribution
Download the notebooks and watch the webinar for this solution accelerator How do you connect the impact of marketing and your ad spend...