AI-Powered Marketing Data Management: Solving the Dirty Data Problem with Databricks

Marketing teams struggle with ‘dirty data’ — incomplete, inconsistent and inaccurate information that limits campaign effectiveness and reduces the accuracy of AI agents. Our AI-powered marketing data management platform, built on Databricks, solves this with anomaly detection, ML-driven transformations and the built-in Acxiom Referential Real ID Graph with Data Hygiene.

We’ll showcase how Delta Lake, Unity Catalog and Delta Live Tables power our multi-tenant architecture, enabling secure governance and 75% faster data processing. Our privacy-first design ensures compliance with GDPR, CCPA and HIPAA through role-based access, encryption key management and fine-grained data controls.

Join us for a live demo and Q&A, where we’ll share real-world results and lessons learned in building a scalable, AI-driven marketing data solution with Databricks.