AI Powering Epsilon's Identity Strategy: Unified Marketing Platform on Databricks

Join us to hear about how Epsilon Data Management migrated Epsilon’s unique, AI-powered marketing identity solution from multi-petabyte on-prem Hadoop and data warehouse systems to a unified Databricks Lakehouse platform. This transition enabled Epsilon to further scale its Decision Sciences solution and enable new cloud-based AI research capabilities on time and within budget, without being bottlenecked by the resource constraints of on-prem systems.

Learn how Delta Lake, Unity Catalog, MLflow and LLM endpoints powered massive data volume, reduced data duplication, improved lineage visibility, accelerated Data Science and AI, and enabled new data to be immediately available for consumption by the entire Epsilon platform in a privacy-safe way. Using the Databricks platform as the base for AI and Data Science at global internet scale, Epsilon deploys marketing solutions across multiple cloud providers and multiple regions for many customers.