Session

Unleash Your Content: AI-Powered Metadata for Targeting, Personalization and Brand Safety

Overview

ExperienceIn Person
TypeLightning Talk
TrackData Lakehouse Architecture and Implementation
IndustryEnterprise Technology, Manufacturing, Financial Services
TechnologiesDelta Lake, Unity Catalog
Skill LevelIntermediate
Duration20 min

In an era of skyrocketing content volumes, companies are sitting on huge libraries — of video, images and audio — just waiting to be leveraged to power targeted advertising and recommendations, as well as reinforce brand safety. Coactive AI will show how fast and accurate AI-driven metadata enrichment, combined with Databricks Unity Catalog and lakehouse, is accelerating and optimizing media workflows.

 

Learn how leading brands are using content metadata to:

  • Unlock new revenue through contextual advertising
  • Drive personalization at scale
  • Enhance brand safety with detailed, scene-level analysis
  • Build unified taxonomies that fuel cross-functional insights

 

Transform content from a static asset into a dynamic engine for growth, engagement and compliance.

Session Speakers

IMAGE COMING SOON

William Gaviria Rojas

/Field CTO & Co-Founder
Coactive Systems Inc