AI Agents for Marketing: Leveraging Mosaic AI to Create a Multi-Purpose Agentic Marketing Assistant

Marketing professionals build campaigns, create content and use effective copywriting to tell a good story to promote a product/offer. All of this requires a thorough and meticulous process for every individual campaign.

In order to assist marketing professionals at 7-Eleven, we built a multi-purpose assistant that could:

1. Use campaign briefs to generate campaign ideas and taglines
2. Do copy-writing for marketing content
3. Verify images for messaging accuracy
4. Answer general questions and browse the web as a generic assistant

We will walk you through how we created multiple agents as different personas with LangGraph and Mosaic AI to create a chat assistant that assumes a different persona based on the user query. We will also explain our evaluation methodology in choosing models and prompts and how we implemented guardrails for high reliability with sensitive marketing content. This assistant by 7-Eleven was showcased at the Databricks booth at NRF earlier this year.