MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...
This is a collaborative post between Databricks, Hightouch, and Snowplow. We thank Martin Lepka (Head of Industry Solutions at Snowplow) and Alec Haase...
Check out the solution accelerator to download the notebooks referred throughout this blog. Across massively multiplayer online video games (MMOs), multiplayer online battle...
Check out the solution accelerator to download the notebooks referred throughout this blog. When T-Mobile embraced the un-carrier label, they didn’t just kick...