Solution Accelerator: Telco Customer Churn Predictor
Skip directly to the notebooks referenced throughout this post. When T-Mobile embraced the un-carrier label, they didn’t just kick off a marketing campaign; they fundamentally changed the dynamics in the US market for telecom. Previously, telecom had been a staid, utility-like industry with steady growth and subscribers locked into two-year contracts to cover a “free”...
Learn How Disney+ Built Their Streaming Data Analytics Platform With Databricks and AWS to Improve the Customer Experience
Martin Zapletal, Software Engineering Director at Disney+, is presenting at re:Invent 2020 with the session How Disney+ uses fast data ubiquity to improve the customer experience (must be registered to watch but registration is free!). In this breakout session, Martin will showcase Disney+’s architecture using Databricks on AWS for processing and analyzing millions of real-time...
Delta vs. Lambda: Why Simplicity Trumps Complexity for Data Pipelines
“Everything should be as simple as it can be, but not simpler” - Albert Einstein Generally, a simple data architecture is preferable to a complex one. Code complexity increases points of failure, requires more compute to run jobs, adds latency, and increases the need for support. As a result, data pipeline performance degrades over time,...
How to Evaluate Data Pipelines for Cost to Performance
Learn best practices for designing and evaluating cost-to-performance benchmarks from Germany’s #1 weather portal. While we certainly conduct several benchmarks, we know the best benchmark is your queries running on your data. But what are you benchmarking against in your evaluation? The answer seems obvious - cost and integration with your cloud architecture roadmap. We...
Media and Entertainment Agenda for Data + AI Summit Europe 2020
Looking for the best Media and Entertainment (M&E) events and sessions at Data + AI Summit Europe 2020 (Nov 17-19) ? Below are some highlights. You can also find all M&E-related sessions, including customer case studies and extensive how-tos, within the event homepage by selecting “Media and Entertainment” from the “Industry” dropdown menu. You can...
Financial Services Agenda for Data + AI Summit Europe 2020
Looking for the best Financial Services events and sessions at Data + AI Summit Europe 2020 (Nov 17-19)? Below are some highlights. You can also find all Financial-related sessions, including customer case studies and extensive how-tos, within the event homepage by selecting “Financial Services” from the “Industry” dropdown menu. You can still register for this...
Retail and Consumer Goods Agenda for Data + AI Summit Europe 2020
Looking for the best Retail & CPG events and sessions at Data + AI Summit Europe 2020 (Nov 17-19)? Below are some highlights. You can also find all Retail-related sessions, including customer case studies and extensive how-tos, within the event homepage by selecting “Retail & Consumer Goods” from the “Industry” dropdown menu. You can still...
Healthcare and Life Sciences Agenda for Data + AI Summit Europe 2020
Looking for the best Healthcare and Life Sciences events and sessions at Data + AI Summit Europe 2020 (Nov 17-19)? Below are some highlights. You can also find all Healthcare-related sessions, including customer case studies and extensive how-tos, within the event homepage by selecting “Healthcare & Life Sciences” from the “Industry” dropdown menu. You can...
Measuring Advertising Effectiveness with Sales Forecasting and Attribution
Click below to download the notebooks for this solution accelerator: Campaign Effectiveness -- ETL Campaign Effectiveness -- Machine Learning How do you connect the impact of marketing and your ad spend toward driving sales? As the advertising landscape continues to evolve, advertisers are finding it increasingly challenging to efficiently pinpoint the impact of various revenue-generating...
Profit-Driven Retention Management with Machine Learning
Companies with the highest loyalty ratings and retention rates grew revenues 250% faster than their industry peers and delivered two to five times the shareholder returns over a 10 year period. Earning loyalty and getting the largest number of customers to stick around is something that is in the best interest of both a company...
