Sports, Entertainment and Media Analytics by Lovelytics

Sports teams, gaming organizations, broadcast enterprises and other media companies are utilizing thousands of streaming data points to make critical day-to-day business decisions. This allows organizations of all types to better leverage data to drive outcomes, such as making in-game decisions that effect wins and losses for MLB teams or analyzing millions of bets placed to improve targeted marketing for mobile sports gaming companies. The Databricks and Lovelytics Sports, Entertainment and Media Solution Accelerator enables all media and entertainment organizations to rapidly understand and analyze their streaming data in new ways.

• Utilize streaming data to understand the full range of a pitcher’s performance (Ball speed, velocity, rotation, placement)
• Better segment video game players to optimize game monetization efforts
• Enable sports gaming apps to provide better recommendations to players