Data Intelligence for Marketing
Centralize customer and campaign data, apply AI to drive more accurate decisions, and unlock self-service access to insights regardless of technical ability
Your martech tools are not letting you down, your data platform is.
Combine the power of the Data Intelligence Platform with seamless, out-of-the-box integration of leading martech tools and services to build a future-proof martech stack that adapts to your evolving needs. Unify all your marketing data, supercharge every marketer with self-serve insights to accelerate action, and deliver more relevant and efficient campaigns at scale.
What can you do with Data Intelligence for Marketing?
Customer Insights
Gain a deeper understanding of your customers to fuel smarter decisions and more relevant engagement. Use AI-driven models for segmentation, lifetime value prediction, propensity scoring and look-alike modeling. Recommend next best actions and offers in real time, and capture feedback from surveys, reviews and support channels to close the loop. These insights power continuous optimization across marketing, service and product experiences.
Customer Experiences
Create seamless, personalized experiences that drive loyalty and lifetime value. Use predictive models to deliver proactive customer support, tailor in-store interactions and optimize digital journeys in real time. Personalize offers and communications across channels and power loyalty programs that evolve with customer behavior. By connecting insights to action, every touchpoint becomes a moment to engage, convert and retain.
Campaign Planning
Plan and execute smarter campaigns with greater speed, precision and impact. Use generative AI to automate content and copy creation, enabling personalized, high-performing messaging at scale. Accelerate time to market while reducing manual effort and creative bottlenecks. Enhance targeting through audience overlap analysis in clean rooms, allowing secure and efficient collaboration with partners while preserving privacy.
Campaign Measurement
Measure what matters to optimize impact and prove value across every channel. Unify performance data into a single source of truth to enable accurate, real-time reporting and cross-channel visibility. Attribute outcomes to specific campaigns and touchpoints with closed-loop measurement, empowering teams to connect marketing efforts to business results and continuously improve ROI.
Campaign Optimization
Maximize performance through continuous testing and smarter budget allocation. Use media mix modeling to understand the impact of each channel and optimize spend throughout the funnel. Run structured experiments to refine strategies, uncover incremental gains and drive data-driven decision-making that improves results over time.
Brand Management
Strengthen brand equity through continuous measurement, research and optimization. Use AI-driven tools to evaluate sponsorships, analyze influencer impact and simulate brand performance in new markets. Monitor brand health through social listening, product reviews and support interactions to identify risks and opportunities in real time. Track key metrics like Net Promoter Score, share of voice, and earned media value to benchmark performance and guide strategic investment.
Unified marketing data foundation
The most complete view of your customer and campaign data. With a unified data platform, teams can bring together and enrich all of their marketing data, enabling smarter segmentation, deeper customer insights, and more efficient activation across channels with seamless out-of-the-box integration into existing martech tools and services.
Self-serve data and insights
Supercharge every marketer with self-serve data and insights. With data intelligence, marketing teams can unlock a deeper, shared understanding of how signals flow across channels. This empowers every marketer, using natural language, to ask questions and analyze customer and campaign data in ways previously unimaginable.
More relevant, efficient campaigns
Deliver more relevant, efficient campaigns at scale. Powered by Databricks’ robust AI tools, teams can make more informed decisions and automate tasks that scale human resources using AI agents to improve the planning, execution and optimization of marketing campaigns.
Seamless, out-of-the-box martech integration
Databricks makes building a composable CDP simple and easy. Combine the power of the Data Intelligence Platform with your existing marketing ecosystem to collect, unify, enrich and activate customer data at scale.
Powering data-driven marketing teams globally
Get your marketing data into Databricks
Accelerate your marketing initiatives with purpose-built solutions from Databricks and our ecosystem of martech partners and solution integrators.
Databricks Solution Accelerators help marketing teams quickly turn data into action with ready-to-use frameworks. Marketers can enable AI-driven personalization, optimize attribution, improve segmentation, ensure privacy-compliant data sharing, optimize omnichannel campaigns, and much more.
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