Media and Entertainment

Build Bigger Audiences

Harness the power of big data and AI to personalize audience experiences and create the content they crave

Media & Entertainment
Media & Entertainment
Media & Entertainment
Media & Entertainment
Media & Entertainment

Innovating Media and Entertainment with Unified Analytics

Built by the original creators of Apache Spark™, the Databricks Unified Analytics Platform enables you to easily build, scale, and deploy advanced analytics and machine learning models in minutes, leading to increased audience engagement

Personalize Experiences

Analyze viewer, purchase and behavioral data to provide content recommendations that drive viewership

Optimize Ad Targeting

Serve viewers the right ad, on the right device and at the right time with real-time insights and AI

Reduce Subscriber Churn

Prevent churn by identifying the factors that influence loyalty such as stream quality, content preferences and pricing

ebook

Improve Audience Experiences with Data Science at Scale

Read this ebook to learn how to unify big data and AI in the media and entertainment industry

On-Demand Webinar

Better Audience Experiences with Real-Time Analytics

Learn how Viacom improved content delivery and viewership with scalable, self-service insights platform built on Databricks and Apache Spark

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Customer Case Study

Viacom Improves Audience Loyalty by 350%

Read more to find out how Viacom built a unified analytics platform on Databricks and Apache Spark ™

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Blog

Build a Machine Learning Pipeline for Professional Sports

Learn how to easily build an end-to-end data and machine learning pipeline for European Football League data with Databricks and Apache Spark

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Customer Talk

Conviva Builds Real-Time Insights and AI on OTT Content

Learn how Conviva and Databricks deepen viewer insights by analyzing billions of online video streams in real-time

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CUSTOMER TESTIMONIAL

Mainak Mazumdar - Chief Resource Officer - Nielsen

Learn how Nielsen is defining the future of media and retail measurement by evolving into an AI-first company with the help of Databricks.

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"Databricks lets us focus on business problems and makes certain processes very simple. Now it's a question of how do we bring these benefits to others in the organization who might not be aware of what they can do with this type of platform."


Read the Case Study

Dan Morris, Senior Director of Product Analytics, Viacom

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