Harness the power of big data and AI to engage audiences with highly personalized experiences
Enable media and entertainment companies to leverage big data analytics, machine learning and AI to gain rich insights into customer preferences to increase audience engagement — powered by the Databricks Unified Data Analytics Platform.
Analyze viewer, purchase and behavioral data to provide content recommendations that drive viewership
Serve viewers the right ad, on the right device and at the right time with real-time insights and AI
Prevent churn by identifying the factors that influence loyalty such as stream quality, content preferences and pricing
Read this ebook to learn how to unify big data and AI in the media and entertainment industry
Learn how Viacom improved content delivery and viewership with scalable, self-service insights platform built on Databricks and Apache SparkWatch Now
Learn how to easily build an end-to-end data and machine learning pipeline for European Football League data with Databricks and Apache SparkRead More
Learn how Conviva and Databricks deepen viewer insights by analyzing billions of online video streams in real-timeWatch Now
Learn how Nielsen is defining the future of media and retail measurement by evolving into an AI-first company with the help of Databricks.Watch Video
"Databricks lets us focus on business problems and makes certain processes very simple. Now it's a question of how do we bring these benefits to others in the organization who might not be aware of what they can do with this type of platform."
Read the Case Study