Media and Entertainment

Data Analytics and Machine Learning for the Media and Entertainment Industry

Harness the power of big data and AI to engage audiences with highly personalized experiences

Media & Entertainment
Media & Entertainment
Media & Entertainment
Media & Entertainment
Media & Entertainment
Media & Entertainment
Media & Entertainment

Content Customers Crave with Data Analytics and AI

Enable media and entertainment companies 
to leverage big data analytics, machine learning and AI to gain rich insights into customer preferences to increase audience engagement — powered by the Databricks Unified Data Analytics Platform.

Personalize Experiences

Analyze viewer, purchase and behavioral data to provide content recommendations that drive viewership

Optimize Ad Targeting

Serve viewers the right ad, on the right device and at the right time with real-time insights and AI

Reduce Subscriber Churn

Prevent churn by identifying the factors that influence loyalty such as stream quality, content preferences and pricing


Creating Hit Shows with AI

Showtime leverages machine learning to deliver data-driven content programming


Improve Audience Experiences with Data Science at Scale

Read this ebook to learn how to unify big data and AI in the media and entertainment industry

On-Demand Webinar

Better Audience Experiences with Real-Time Analytics

Learn how Viacom improved content delivery and viewership with scalable, self-service insights platform built on Databricks and Apache Spark

Watch Now
Customer Case Study

Viacom Improves Audience Loyalty by 350%

Read more to find out how Viacom built a unified analytics platform on Databricks and Apache Spark ™

Read More

Build a Machine Learning Pipeline for Professional Sports

Learn how to easily build an end-to-end data and machine learning pipeline for European Football League data with Databricks and Apache Spark

Read More
Customer Talk

Conviva Builds Real-Time Insights and AI on OTT Content

Learn how Conviva and Databricks deepen viewer insights by analyzing billions of online video streams in real-time

Watch Now

Mainak Mazumdar, Chief Research Officer at Nielsen

Learn how Nielsen is defining the future of media and retail measurement by evolving into an AI-first company with the help of Databricks.

Watch Video
On-Demand Webinar

Improving Advertising Asset Selection with Machine Learning

Automate Advertising Asset Image Classification and Selection with MLpowered by Databricks and Azure Cognitive Services

Watch now
"Databricks lets us focus on business problems and makes certain processes very simple. Now it's a question of how do we bring these benefits to others in the organization who might not be aware of what they can do with this type of platform."

Read the Case Study

Dan Morris, Senior Director of Product Analytics, Viacom

Ready to get started?