Use external data sources to anticipate changes that cannot be captured with internal data

The signals needed to identify future changes often will not be found in an organization’s internal data until the threat is already upon the organization — so working with outside information can help provide indicators to anticipate change. Learn how to use external data to generate foresight to adapt and navigate through uncertainty.

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Benefits and business value

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Detect emerging changes

Proactively identify emerging changes or threats to protect and optimize the business

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Preemptively prepare

Obtain a more thorough understanding of customers, markets and businesses with relevant external aspects to better anticipate and prepare.

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Improve accuracy

Incorporate external data to enhance forecasts and predictions

Reference architecture

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