Data-driven innovation in Media & Entertainment

Guide to data analytics and machine learning in the age of audience personalization with a unified data architecture

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大規模な共同のデータサイエンス技術Disintermediation, fickle audiences, and new competition for attention (and wallet share) are disrupting old business models within the media and entertainment industry.

With ever-evolving consumer expectations and digital content fueling this transformation, companies that can meet the needs of a real-time, on-demand world and deliver the sort of highly personalized content that is essential to surviving the next era of media.

In this industry brief, you will learn:

  • The most common ways media companies are leveraging data and AI
  • The biggest challenges blocking firms from realizing the full potential of their data
  • How the unification of data engineers, data scientists, and analysts can foster an environment that breeds innovation
  • How Riot Games, Viacom, and Showtime leverage Databricks to dominate their markets

Read the industry brief to learn more.