Databricks for Media and Entertainment
Deepen audience engagement and unlock new revenue with AI, apps and agents built on your data
Your data, your AI, your future
Discover how to enhance audience experience, optimize content production and maximize revenue with AI, apps and agents built on your data.
Grow your audience and engagement
Audience intelligence, growth and retention
Leverage unified customer and campaign data to deliver personalized marketing, predict churn and optimize media spend at scale.
Audience experience
Run AI, apps and agents on your data to deliver real-time personalization and relevance for customers across all touchpoints.
Optimize content supply chain
Content production and distribution
Unify media assets, leverage generative AI and track model performance to streamline content production, maximize workflow efficiency and optimize distribution and localization.
Maximize monetization and profitability
Subscriptions and subscriber lifetime value
Optimize pricing and packaging, identify cross-sell and next-best-offer opportunities and grow your subscriber base and LTV.
Ad sales, yield and optimization
Unify forecasting, yield management, targeting, activation and measurement to maximize revenue and prove ROAS.
Licensing, content and merchandising
Effectively monetize your IP by optimizing content licensing and merchandising while powering shoppable experiences on- and off-screen.
Featured products
Lakebase
The first serverless Postgres database integrated with the lakehouse, built for the AI era. Enable your teams to build apps on your data faster, accelerating use cases like real-time personalization and campaign optimization.
Genie
Your data-aware AI partner for faster gaming analytics and deeper insights, allowing your team to ask natural-language questions of your data and get real-time answers — from insights on ad fill rates and content discovery trends to subscriber churn risks and inventory forecasting.
Agent Bricks
Build AI agents that continuously improve quality and accuracy, optimized on your data — allowing your teams to move faster while maintaining creative control and relevance.
Media and entertainment partner ecosystem
Databricks partners deliver media and entertainment-focused solutions and data tools that help you innovate faster, cut costs and drive greater value from your data.
Resources
Report
Blog
eBook
