Databricks for Media, Advertising, and Entertainment

Deepen audience engagement and unlock new revenue with AI, apps and agents built on your data

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Built on real work: AI for media and entertainment

Turn audience, content and advertising data into AI-powered intelligence

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USE CASES

Your data, your AI, your future

Discover how to enhance audience experience, optimize content production and maximize revenue with AI, apps and agents built on your data.

Grow your audience and engagement

Audience intelligence, growth and retention

Leverage unified customer and campaign data to deliver personalized marketing, predict churn and optimize media spend at scale.

Audience experience

Run AI, apps and agents on your data to deliver real-time personalization and relevance for customers across all touchpoints.

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Optimize content supply chain

Content production and distribution

Unify media assets, leverage generative AI and track model performance to streamline content production, maximize workflow efficiency and optimize distribution and localization.

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Maximize monetization and profitability

Subscriptions and subscriber lifetime value

Optimize pricing and packaging, identify cross-sell and next-best-offer opportunities and grow your subscriber base and LTV.

Ad sales, yield and optimization

Unify forecasting, yield management, targeting, activation and measurement to maximize revenue and prove ROAS.

Licensing, content and merchandising

Effectively monetize your IP by optimizing content licensing and merchandising while powering shoppable experiences on- and off-screen.

Know and grow your audience

Customer lifetime value, core and conquest expansion

Leverage unified customer and campaign data to deliver personalized marketing and more precise customer segmentation, predict churn and drive new and existing customer growth and retention.

Activate, optimize and measure media ROI

Insights and activation

Enable predictive campaign planning, precision audience targeting and AI-driven creative strategies that scale across every channel.

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Campaign optimization and performance

Unify fragmented cross-channel campaign data to power real-time media reallocation and creative, reach and frequency optimization at scale.

Measurement and attribution

Build a holistic picture of campaign performance across clouds and clean rooms, making it possible to connect ad exposure directly to verified brand outcomes and prove the true incremental value of media spend.

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Accelerate creative strategy and asset production

Content ideation and production

Leverage generative AI and agents built on your data and your advertisers’ data to automate creative concepting, streamline content supply chain and reduce time to market.

Real-time personalization and relevance

Power hyper-personalized ad experiences, including near-instant audience-adaptive messaging triggers based on intent, context and customer journey.

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