Customer Lifetime Value Part 2: Estimating Future Spend
Download the Customer Lifetimes Part 2 notebook to demo the solution covered below, and watch the on-demand virtual workshop to learn more. You can also go to Part 1 to learn how to estimate customer lifetime duration. 20% of your customers account for 200% of your profits. You read that correctly. This seems a mathematical...
Customer Lifetime Value Part 1: Estimating Customer Lifetimes
Download the Customer Lifetimes Part 1 notebook to demo the solution covered below, and watch the on-demand virtual workshop to learn more. You can also go to Part 2 to learn how to estimate future customer spend. The biggest challenge every marketer faces is how to best spend money to profitably grow their brand....
On-Demand Webinar: Granular Demand Forecasting At Scale
We recently hosted a live webinar — How Starbucks Forecasts Demand at Scale with Facebook Prophet and Databricks — During this webinar we learnt why Demand Forecasting is critical to Retail/ CPG firms and how it enables 22 other use cases. Brendan O’Shaughnessy, Data Science Manager at Starbucks walked us through how Starbucks does demand...
Fine-Grained Time Series Forecasting At Scale With Facebook Prophet And Apache Spark
Advances in time series forecasting are enabling retailers to generate more reliable demand forecasts. The challenge now is to produce these forecasts in a timely manner and at a level of granularity that allows the business to make precise adjustments to product inventories. Leveraging Apache Spark™ and Facebook Prophet, more and more enterprises facing these...
