Revolutionizing Tech Marketing
Introduction On January 4th, a new era in digital marketing began as Google initiated the gradual removal of third-party cookies, marking a seismic...
Page 1
What is a MMM and why does it matter for marketers?
MMM (Marketing or Media Mix Modeling), is a data-driven methodology that enables companies to identify and measure the impact of their marketing campaigns...
Introducing Data Clean Rooms for the Lakehouse
We are excited to announce data clean rooms for the Lakehouse, allowing businesses to easily collaborate with their customers and partners on any...
The Emergence of the Composable Customer Data Platform
This is a collaborative post between Databricks, Hightouch, and Snowplow. We thank Martin Lepka (Head of Industry Solutions at Snowplow) and Alec Haase...
Is Oscar Bait Real? We Used Databricks and IMDb Data to Find Out
In case it wasn’t clear by our 100 Years of Horror Films analysis…we really love movies here at Databricks. We’re also obsessed with...
100 Years of Horror Films: An Analysis Using Databricks SQL
When it comes to the history of film, perhaps no genre says more about us as humans than horror, which taps into our...
Solution Accelerator: Multi-touch Attribution
Behind the growth of every consumer-facing product is the acquisition and retention of an engaged user base. When it comes to customer acquisition...
Solution Accelerator: Toxicity Detection in Gaming
Check out the solution accelerator to download the notebooks referred throughout this blog. Across massively multiplayer online video games (MMOs), multiplayer online battle...
Solution Accelerator: Telco Customer Churn Predictor
Check out the solution accelerator to download the notebooks referred throughout this blog. When T-Mobile embraced the un-carrier label, they didn’t just kick...