Reshaping Retail Banking With Personalization

On Demand

Financial products and services are becoming increasingly commoditized, and consumers are becoming more fickle as the media and retail industries have increased their penchant for personalized experiences. To remain competitive, financial services institutions (FSI) have to offer an engaging experience that goes beyond traditional banking via personalized insights and intelligent recommendations. Accurate, granular and AI-enabled hyper-personalization impacts everything from credit decisioning and customer acquisitions costs (CAC) to churn management and customer service.

In this interactive virtual workshop, learn from industry leaders who are successfully delivering hyper-personalization while deploying advanced analytics techniques on Databricks Lakehouse for Financial Services. From customer segmentation to merchant classification, you’ll take away best practices and actionable next steps to deliver hyper-personalized experiences that drive cross-selling opportunities, customer satisfaction and share of wallet.

Join this workshop to:

• Discover how Lakehouse for Financial Services allows FSIs to unify a variety of data — ​​from transactions to customer demographics — bringing a 360 view of customers to create hyper-personalized experiences that drive CLV and share of wallet
• Learn industry best practices and how other retail banks are leveraging learnings from other industries to drive engagement and conversion
• Take a technical deep dive into ways to utilize machine learning to classify merchants, segment customers, and leverage transaction and geospatial data to make smarter investment decisions

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