Solution Accelerator
How to build: Customer segmentation for personalization
Segment your customers for better targeting
Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers. Read the full write-up
Benefits and business value
Know which customers to target
Identify target customer groups and what to offer them
Personalize at scale
Scale fine-grain-level segmentations rapidly to quickly personalize customer experiences
Collaborate and share
Segmentation data is used by product, marketing and other teams, and the Databricks Lakehouse Platform is built for flexible collaboration
Reference Architecture
