Preparing for the Holiday Season with More Personalized Marketing ContentDecember 12, 2024 by Camden Clark, Joyce Gordon, Tristen Wentling and Bryan Smith in Industries In this first part of a two-part blog series, we demonstrate how generative AI coupled with customer data can help marketing teams generate...
Building a Generative AI Workflow for the Creation of More Personalized Marketing ContentSeptember 9, 2024 by Joyce Gordon and Bryan Smith in Industries Personalization and scale have historically been mutually exclusive. For all the talk of one-to-one marketing and hyper-personalization , the reality has been that...