Databricks at MWC 2025: Telecommunications runs on the Data Intelligence Platform

Book at meeting with Databricks at MWC 2025!

As we approach Mobile World Congress (MWC) 2025, the telecommunications industry is poised for a transformative leap in digital innovation. This year's event, taking place from March 3-6 in Barcelona, Spain, promises to be a pivotal gathering where global leaders will converge to explore cutting-edge technologies, share insights, and shape the future of telecommunications.

AI and Data Intelligence: Driving Telecom Innovation

At MWC 2025, AI will be more than just a buzzword. It's expected to be deeply integrated into every facet of telecom operations. The focus will be on practical, scalable, and cost-effective AI implementations that deliver tangible results for the industry.

Advanced data intelligence technologies will take center stage, making AI accessible and actionable across all telecommunications roles. From transforming customer experiences with real time insights, to mitigating fraud proactively, optimizing network performance, the democratization of AI is revolutionizing how telecom operators compete and innovate.

Overcoming Persistent Challenges to Growth

Telecoms continue to navigate two primary challenges in the data and AI landscape:

1. Cost & Complexity Optimization: Simplifying and streamlining data management and AI operations in complex ecosystems.
2. Growth Imperative: Leveraging AI, especially generative AI, to drive growth through enhanced customer engagement, improved employee productivity, and optimized network performance

In addition, telecoms face significant challenges in their journey to enhance customer experiences. Customer dissatisfaction is driven by key issues, such as 30% of complaints being related to 'higher than expected' bills, ineffective onboarding processes that lead to early frustration, and reactive—not proactive—communication regarding outages. Legacy siloed systems amplify these problems by preventing the integration of customer data, making it difficult to deliver hyper-personalized services or real-time resolutions.

The Rise of Intelligent Data Platforms

The lakehouse architecture has emerged as a game-changer, addressing many of the data silos and integration challenges that have historically plagued the telecom sector. Building on this foundation, the Data Intelligence Platform creates unprecedented opportunities for real-time decision-making and predictive analytics in telecommunications organizations by providing a unified data and AI platform that resolves issues at the first point of contact, helping deliver hyper-personalized experiences at scale.

Databricks is excited to participate in MWC 2025, showcasing our latest innovations in Data Intelligence tailored for the telco industry. We'll be collaborating with industry leaders like Microsoft and Accenture to demonstrate how our solutions empower telecom companies to turn data into meaningful insights.

Join Databricks on stage throughout the week to hear critical insights on emerging topics, such as agentic AI, cybersecurity, and data intelligence.

• Main Stage Keynote: AI’s Inflection Point, Intention Is All You Need, Naveen Rao, Chief AI Officer, Tuesday March 4
• Panel Discussion: The Web is Dead: Agentic AI and the Rise of the Post-Web Era, Wednesday March 5
• Panel Discussion: Under Siege: Fortifying Data Security in the Global Tech Landscape, Thursday March 6

Engaging with Databricks at MWC 2025

As you prepare for MWC 2025, here are some ways to connect with us:

• Attend Naveen Rao’s main stage keynote presentation Intention Is All You Need Tuesday March 4th at 1030AM
• Book one-on-one meetings with our experts to discuss your specific data and AI challenges

Want to learn more about what Databricks can do for Communications Service Providers? Download our ebook today.

See you at Mobile World Congress!