Delivering the Next Generation of Consumer Experiences: Databricks and Adobe Announce Strategic Partnership

By Steve Sobel - Global Industry Leader; Communications, Media & Entertainment

Today Databricks and Adobe are excited to announce a strategic partnership focused on helping our joint customers better unlock the value of their data to drive smarter consumer experiences at scale. Customers can now merge data seamlessly between the Databricks Data Intelligence Platform and the Adobe Experience Platform and its applications, and bring their own model between the Databricks and Adobe.

The convergence of the Databricks Data Intelligence Platform and Adobe's innovative suite of digital experience solutions promises to unlock enormous potential for enterprises of all sizes and across all industries. A foundational part of this technical story is building on the lakehouse paradigm. Adobe’s Experience Platform leverages Databricks with Delta Lake – an open source storage layer designed to run on top of an existing data lake and improve its reliability, security, and performance – at the core. This creates a foundation for a special partnership between Adobe and Databricks. We’re proud to announce and begin the partner journey to help the thousands of enterprises that use our platforms.  Read about the announcement on the Adobe blog here. Here's a closer look at how this partnership is poised to reshape the future of AI and analytics for consumer engagement.

Bring Your Own Model (BYOML): Experience Platform empowers you to effortlessly craft, train, and implement personalized machine learning models for your specific business needs using Databricks, drawing upon the extensive behavioral data housed within the platform. After registering your model in Databricks, defining prediction criteria is a breeze, seamlessly integrating it with Experience Platform to unveil bespoke predictions and actionable insights. Leveraging Bring Your Own ML (BYOML) prediction scores, real-time unified customer profiles are enriched, enabling the creation of precise segments and the delivery of tailored experiences across diverse channels. This amplifies personalization efforts, resulting in delightful engagements that resonate with your audience.

Databricks Adobe Native Connector: Furthermore, the newly maintained native connector streamlines the data access between Databricks and Adobe applications, facilitating seamless interoperability and data exchange. Whether enriching customer profiles with predictive insights, or refining marketing strategies based on machine and AI learning, this connector empowers users to extract maximum value from their data assets across the entire data lifecycle.

Unlocking New Possibilities: By combining the strengths of Databricks and Adobe, this partnership opens the door to a host of transformative possibilities:

• Enhanced Personalization: Seamlessly integrate predictive models into Adobe Experience Platform to deliver hyper-personalized experiences at scale.
• Accelerated Insights: Empower data scientists with Databricks' collaborative environment to rapidly prototype, train, and deploy machine learning models within Adobe applications.
• Streamlined Workflows: Leverage the native connector to effortlessly sync data between Databricks and Adobe platforms, ensuring consistency and accuracy across analytics initiatives.
• Scalable Innovation: Fuel innovation by democratizing access to advanced analytics capabilities, enabling organizations to unleash the full potential of their data assets.

“We’re excited about this new partnership aligned with our Real Time CDP Collaboration and Federated Audience Composition capabilities. Together Adobe and Databricks are dedicated to seamless collaboration between our platforms unifying Marketing and Data teams to deliver value with AI.”  Sam Garfield, Digital Strategy Group, Head of Communications, Media and Travel, Adobe.

Looking Ahead: As we embark on this exciting journey together, Databricks and Adobe are committed to driving innovation, empowering users, and reshaping the future of consumer experience. Whether you're a data scientist striving to push the boundaries of personalization or a business leader seeking to unlock customer lifetime value at scale, this partnership is focused on driving interoperability between our platforms so our customers can deliver the next generation of consumer experiences. 

Stay tuned for further updates as we continue to push the boundaries of what's possible to drive better, more personalized consumer experiences with the power of data and AI!

Learn more HERE