Condé Nast is one of the world’s leading media companies, counting some of the most iconic magazine titles in its portfolio, including, The New Yorker, Wired, and Vogue. The company uses data to reach over 1 billion people in print, online, on video, and on social media.
Media and Entertainment
As a leading media publisher, Conde Nast manages over 20 brands in their portfolio. On a monthly basis, their web properties garner 100+ million visits and 800+ million page views producing a tremendous amount of data. The data team is focused on improving user engagement by using machine learning to provide personalized content recommendations and targeted ads. However, running vanilla Spark to power their data platform proved to be challenging:
Databricks provides Conde Nast with a fully managed cloud platform that simplifies operations, delivers superior performance, and enables data science innovation.
Databricks has been an incredibly powerful end-to-end solution for us. It's allowed a variety of different team members from different backgrounds to quickly get in and utilize large volumes of data to make actionable business decisions.