Iterable is a technology company that provides a growth marketing platform for cross-channel customer engagement, empowering companies to deliver completely seamless, personalized customer experiences.
Iterable is on a mission to connect people with the products they love. Their growth marketing platform enables marketing teams to build personalized campaigns across millions of customers and answer questions like what is the best time of day, offer, frequency and channel to drive engagement. Their platform ingests billions of customer events and terabytes of data every day to power machine learning applications. As Iterable built out their data workflows, they faced a number of challenges:
Databricks has provided Iterable a fully managed analytics platform on AWS that accelerates AI innovation.
Databricks’ hands-off infrastructure and collaborative platform for data science and engineering has enabled Iterable to innovate faster while significantly reducing the time spent on low value activities.
The total cost of ownership for Databricks is a big factor for us and the operational savings that come from having to stay hands-off on the infrastructure side. It’s truly a self-serve environment where data scientists and ML engineers are able to run their own interactive clusters.