Nielsen is a leading global information & measurement company, provides market research, insights & data about what people watch, listen to & buy.
Vertical Use Case: Digital Transformation – Modernizing their technical infrastructure so that they could do big data and machine learning at scale.
Databricks provides Nielsen with a unified analytics platform that serves as the core foundation to build their AI-first strategy upon.
Databricks has fueled a rebirth of Nielsen’s culture. There has been a huge transformation in terms of how teams work together and how work gets done. The collaboration across teams has greatly improved performance, speed and scale that ultimately leads to innovation.
Databricks is really an important part of our AI strategy. As we continue to digitize our business, and explore opportunities and challenges through AI and machine learning, we will continue to activate Databricks throughout the rest of the business.