SHOWTIME® is a premium television network and streaming service featuring award-winning Original Series and Original Limited Series like Shameless, Homeland, Billions, The Chi, Ray Donovan, SMILF, The Affair, Patrick Melrose, Our Cartoon President, Twin Peaks and more.
The Data Strategy team at Showtime is focused on democratizing data and analytics across the organization. They collect huge volumes of subscriber data (e.g. shows watched, time of day, devices used, subscription history, etc) and use machine learning to predict subscriber behavior and improve scheduling and programming. Unfortunately, legacy technology architectures were pulling teams away from high-value data science activities.
The Databricks Unified Analytics Platform provides Showtime with a fully managed service that has greatly simplified data engineering and improved the productivity of their data science teams.
Databricks has helped Showtime democratize data and machine learning across the organization, creating a more data-driven culture.
Being on the Databricks platform has allowed a team of exclusively data scientists to make huge strides in setting aside all those configuration headaches that we were faced with. It's dramatically improved our productivity.