Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema across 80 countries.
Celebal Technologies is a premier Salesforce, data analytics, and big data consulting organization based in India.
Consumers across India access over 45,000 hours of content on VOOT, Viacom18’s on-demand platform — generating 700GB to 1TB data/day.
Viacom18 is focused on providing its audiences with highly personalized experiences. The core of this strategy is building powerful customer analytics on their terabytes of daily viewer data. Unfortunately, Viacom18’s Data Lake, which was leveraging Hadoop, was not able to optimally process 90 days of rolling data within their management’s defined SLAs, limiting their ability to deliver on their analytics needs. Their challenges included:
Databricks provides Viacom18 with a Unified Data Analytics Platform that modernizes its data warehousing capabilities and accelerates data processing at scale. Key features include:
Databricks enables Viacom18 to deliver innovative customer solutions and insights with increased cross-team collaboration and productivity. Some of the direct impact realized by the platform are as follows:
These benefits have helped Viacom18 achieve an overall operational gain of ~26%.